Services
Strategy
Roadmapping
We’re curious. We want to understand your company, industry and audience. We think hard so your customers don’t have to. We investigate your competition, dive into the details of your core business and learn how your web site or product fits into your current strategy and desired brand positioning. Using this information, we create a working strategic roadmap to provide a clear vision for how ongoing initiatives, business imperatives and competitive opportunities will fit into your company’s overall goals. Finally, through applied strategy, research and design, we develop a user experience roadmap to best reflect your company’s brand vision.
Analysis
We employ the work of seasoned researchers and strategists to deliver analysis that can be tracked to the bottom line. The results of our analyses frequently bring product changes that help to focus a moving target. We start by establishing benchmarks in the system and do our research from there. Our analysis consists of reporting on business goals, resource allocation, competitive landscape, department structuring, test recommendations, design processes and user experience guidelines. As an advocate for your customer, we immerse ourselves into understanding the behaviors and desires of the people you serve. We balance these needs with customized strategies and phased development plans that pave the way to future success.
Workshops
We are not only known for creating great work, but delivering a best practices process on site for your team to implement. We take your input to the next level by offering a value-added workshop to integrate our findings and processes with your team’s ideas and expertise forming an interactive strategy for implementation. It’s not only important to receive results, but to be able to tie them into existing formats and structures and learn how to replace the old with the new. We get that and that’s why we workshop to deliver strategy, get results and make sure we meet objectives.
Lifestyle Research
Behavioral Segmentation
People drive business. That’s why we start each project with people-focused research to fuel our design recommendations. We take a customer and determine what aspect of their path to information or purchase is not being met and why. We find that sometimes the way we group people in real life isn’t always the way they group themselves as an internet or mobile user. We help you define who those users really are, their paths to information and purchase and help clarify your offering based on behavior types.
Contextual Research
As the advocate for your customer, we stand in your customer’s shoes to truly understand their desires. This type of ethnographic research involves one-on-one interviews in users’ normal life or work settings, not in a lab. We go to where your users are both domestically and internationally to understand how your product integrates into their specific cultures and lifestyles. Watching and learning is key.
Mobile Research
With the expansion of products and services into the mobile market, we have built an international network to allow for fast-turn, in-depth people research to understand how your product integrates into mobile platforms and lifestyles. Watching and learning is key. We also integrate one-on-one usability testing into our overall process – not just once, but multiple times during the project lifecycle. In a quickly changing platform landscape, you want to ensure your customers have a voice at every step during the process.
Usability testing
Rapid Testing
We offer a range of usability tests and applied theory from traditional corporate branding market research to analytics and ethnographic influences. We believe in using a combination of testing methods and inquiry to gain the most comprehensive qualitative and quantitative results. Sometimes, you just need user feedback along the way to see if you are heading in the right product direction. These testing methods will help you on the way with a concise findings report.
Remote Testing
You can only be in one place at a time. Luckily, we have the technology that allows for testing in multiple cities or countries in the same day. Our remote testing allows you to break through barriers to address the needs of customers and extend your brand to different cultures and countries. Whether we are performing live video testing or one on one remote interviews, you can be along for the ride. We employ the technology and system to get you there. We enlist specialized recruiting to ensure participants truly represent your customers and deliver a test plan to meet your product research needs.
Formal Lab Testing
Do you need to get inside the heads of your customers to understand what they really think of your product or features? Sometimes it’s best just to ask–in person. We develop a testing plan, coordinate recruiting and professionally facilitate these sessions to ensure feedback is provided for integration into the design process. Whether it is one-on-one sessions, eye-tracking analysis or focus groups that you have in mind, we will employ market research best practices. We utilize state of the art lab facilities where your stakeholders can view and personally collect feedback.
Interaction Design
Information Architecture
Our goal is to create a positive user experience. But simplicity is a complex art. Through a proven methodology centered on effective information design, our award winning team excels in structuring interactive environments that are understandable, clearly organized and crafted to facilitate user engagement. We develop clear information structures, wireframe layouts and test prototypes with users. This helps us refine our approach to maximize the efficacy of content organization, site navigation and layout, making it easy for your customers.
Visual Design
Pretty is as pretty does. We produce compelling visual designs that are also highly functional in nature. Our award-winning designers are skilled in brand and identity development, layout and illustration, creation of iconography, user interface design and rich media development. Employing our methodology to incorporate research results and best practices, we drive results that aren’t just pretty — they’re beautifully effective.
Application UI
We change the way people interact with the products and services you create. Much more than simple design, a web or product interface must provide a seamless and intuitive experience. Our award-winning user experience team combines research, information design and visual design into web applications and mobile interfaces that successfully communicate your company’s brand value. Our team also works closely with your company’s internal team to create functional and design specifications that translate clearly into the end product.
How much will it cost?
Almost daily, we get emails from potential clients asking one not-so-simple question, “how much will it cost?”. Needless to say, there isn’t a simple answer. For an idea of the costs to complete your vision, visit this page.